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  <url>
    <loc>https://www.bellwetherdesigns.io/projects/casetext-legalpad</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519664808-THK9NKZJE9P70B5OCRYJ/LegalPad_0000_Post+_+Start+.jpg</image:loc>
      <image:title>Projects List - Casetext LegalPad - A Zen Canvas</image:title>
      <image:caption>A beautiful, empty state that primes the author.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519665121-YXW4X92CGF5AF9RAFBHM/LegalPad_0001_Post+_+Start+_+Drawer.jpg</image:loc>
      <image:title>Projects List - Casetext LegalPad - Smart Bookmarks</image:title>
      <image:caption>Get instant access to bookmarked cases and passages in the side panel, sorted by recency. Simple insight: most recent = most needed.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519669315-PLJ3YEP1HT55BQ0L7SOC/LegalPad_0003_Post+_+PocketCase.jpg</image:loc>
      <image:title>Projects List - Casetext LegalPad - Pocket Case</image:title>
      <image:caption>Load saved cases, highlight passages, and insert them into your draft. Search documents to spotlight exactly what is needed.</image:caption>
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      <image:title>Projects List - Casetext LegalPad - Focus on the writing</image:title>
      <image:caption>When the panel is not needed, tuck it away until it is, letting you focus on your writing.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519677372-S2J42X6VGM5E13M4I05W/LegalPad_0008_Post+_+Writing+_+Format.jpg</image:loc>
      <image:title>Projects List - Casetext LegalPad - Delightful Editing</image:title>
      <image:caption>No menus to dive through, just highlight the text and a menu of editing options appears instantly.</image:caption>
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      <image:title>Projects List - Casetext LegalPad - Post Library</image:title>
      <image:caption>See your drafts and posts. Know who you’re collaborating with.</image:caption>
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  <url>
    <loc>https://www.bellwetherdesigns.io/projects/gridspace-flow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519945704-F698Y8R1IJ4UYOOE6W8Z/Inlet+Panel+Closed.png</image:loc>
      <image:title>Projects List - Gridspace Flow - Call Center Canvas</image:title>
      <image:caption>A clean, intuitive tool for building flexible contact centers.</image:caption>
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      <image:title>Projects List - Gridspace Flow - Build step-by-step</image:title>
      <image:caption>A library of available nodes was displayed for the user to set the next step in the call flow.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519946328-BXDTSNW8LSC2E4O0SO0T/Inlet+Panel+Open.png</image:loc>
      <image:title>Projects List - Gridspace Flow - Node properties</image:title>
      <image:caption>Configure and route any node. Visual cues flag required modules that must be defined to move forward.</image:caption>
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      <image:title>Projects List - Gridspace Flow - Routing &amp;amp; AI Agents</image:title>
      <image:caption>Users are able to set parameters for AI agents through routing, playbooks, and role-play coaching tabs.</image:caption>
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      <image:title>Projects List - Gridspace Flow - Policy Playbooks</image:title>
      <image:caption>Import your playbooks—the instructions for handling requests—and refine them live in the product.</image:caption>
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      <image:title>Projects List - Gridspace Flow - Real-time coaching</image:title>
      <image:caption>Test in real-time. Correct errors. Train the model. Deploy hallucination-free.</image:caption>
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      <image:title>Projects List - Gridspace Flow - Designed for flexibility</image:title>
      <image:caption>Agents qualify and route. Callers get the right human every time.</image:caption>
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      <image:title>Projects List - Gridspace Flow - 1000 ft view</image:title>
      <image:caption>Zoom out to see the entire flow before diving back in.</image:caption>
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      <image:title>Projects List - Gridspace Flow - Easy Configuration</image:title>
      <image:caption>Upload knowledge base documents and manage versions to rollback to stable builds anytime.</image:caption>
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  <url>
    <loc>https://www.bellwetherdesigns.io/projects/mentors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-11</lastmod>
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      <image:title>Projects List - Mentor &amp; Protégé Journal - Publication Cover Page</image:title>
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      <image:title>Projects List - Mentor &amp; Protégé Journal - Inside Cover Details</image:title>
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      <image:title>Projects List - Mentor &amp; Protégé Journal - Featured Story</image:title>
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      <image:title>Projects List - Mentor &amp; Protégé Journal - New Branding Mark</image:title>
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      <image:title>Projects List - Mentor &amp; Protégé Journal - Cover Page</image:title>
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      <image:title>Projects List - Mentor &amp; Protégé Journal - Explore articles and video content visually</image:title>
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      <image:title>Projects List - Mentor &amp; Protégé Journal - Tap to peek</image:title>
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      <image:title>Projects List - Mentor &amp; Protégé Journal - Image Details</image:title>
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      <image:title>Projects List - Mentor &amp; Protégé Journal - Article Gallery</image:title>
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      <image:title>Projects List - Mentor &amp; Protégé Journal - Article Reader</image:title>
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      <image:title>Projects List - Mentor &amp; Protégé Journal - Video Portrait Themes</image:title>
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      <image:title>Projects List - Mentor &amp; Protégé Journal</image:title>
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  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/smart-contracts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-15</lastmod>
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      <image:title>Projects List - Cicero AI Contract Review - A Personal Workspace</image:title>
      <image:caption>Your contracts and content appear in organized tabs, allowing you to pick up where you left off or start something new.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521955495-G75P4PRCQBH3TAEZSU2K/Compose+Deal+-+Uploading.png</image:loc>
      <image:title>Projects List - Cicero AI Contract Review - Uploading documents for a new contract</image:title>
      <image:caption>Contracts aren't written from scratch, they're composed from multiple templates stitched together and then edited.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771522456705-ZNAUGMF72BV4DKXT4OGC/Compose+Deal+-+Select+Playbook.png</image:loc>
      <image:title>Projects List - Cicero AI Contract Review - Contract Creation and Playbook Selection</image:title>
      <image:caption>Once a new contract is created, it’s refined by playbooks. We trained the LLM on domain-specific playbooks for analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521954356-9YKFR1M13LHKWXN8OMVA/Assessed+Risks+List+%2814%29.png</image:loc>
      <image:title>Projects List - Cicero AI Contract Review - AI Assessed Risk Categories</image:title>
      <image:caption>Choose a playbook and summary type and get instant risk analysis by category.</image:caption>
    </image:image>
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      <image:title>Projects List - Cicero AI Contract Review - Identified language for analysis</image:title>
      <image:caption>Drill into any risk category to see flagged language and suggested edits—ready for attorney review.</image:caption>
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    <image:image>
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      <image:title>Projects List - Cicero AI Contract Review - AI Generated New Language</image:title>
      <image:caption>Review and accept as many recommendations as you want. The contract redlines automatically, accelerating the way attorneys work.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521957715-FSTXSQ9ZL9KO9RKJZEEE/Favorites+-+Clause+-+Select.png</image:loc>
      <image:title>Projects List - Cicero AI Contract Review - Contract Editing</image:title>
      <image:caption>Highlight language from saved segments and templates and insert into your draft.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects List - Cicero AI Contract Review - Pasted Content</image:title>
      <image:caption>Paste anywhere—content inserts exactly where your cursor is.</image:caption>
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  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/casetext-ai-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771617193144-39XP0PCD5BTH7358PVS0/ECD_0000_Start.jpg</image:loc>
      <image:title>Projects List - Casetext AI Legal Research - The AI assistant that has your back</image:title>
      <image:caption>Upload a brief, memorandum or any other document that contains legal text, and CARA analyzes it to generate a list of relevant cases that are not mentioned in the document. Take a rough draft of a brief you’ve written and see what other cases it finds — and you missed.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771617370929-XNP42QQK9ZR3K0F7O8VB/0004_Filter+Side+Panel+Selected.jpg</image:loc>
      <image:title>Projects List - Casetext AI Legal Research - She does the heavy lifting while keeping you in the loop</image:title>
      <image:caption>CARA narrows the scope while still providing powerful searching and filtering tools to shortcut your research as you begin to strategize your position, knowing the weak spots in your opponent’s arguments– accelerating legal discovery and ensuring no stone is left unturned.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects List - Casetext AI Legal Research - Find the needle in the haystack</image:title>
      <image:caption>After CARA finds relevant cases for you, the legal community helps you understand them better. Secondary sources, plus the sharpest legal minds, provide deeper analysis so you can draft winning arguments in LegalPad.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771466231499-QE2TVSA44Q4LOKC9WIVD/DocumentPage_Solo.jpg</image:loc>
      <image:title>Projects List - Casetext AI Legal Research - Machine Learning &amp;amp; Data Science</image:title>
      <image:caption>We designed ML-powered heat maps, summaries, and key passages to help attorneys absorb dense information faster - allowing them to use their time to analyze and interpret the law rather than waste it navigating slow and cumbersome legacy platforms.</image:caption>
    </image:image>
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      <image:title>Projects List - Casetext AI Legal Research - Document Outline</image:title>
      <image:caption>Outline on hover—stay in context, never lose your spot.</image:caption>
    </image:image>
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      <image:title>Projects List - Casetext AI Legal Research - Peeks and Deep Links</image:title>
      <image:caption>Layers instead of tabs. Peek at sources, stay grounded in your research—no more disorientation.</image:caption>
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      <image:title>Projects List - Casetext AI Legal Research - Integrated Bookmarks</image:title>
      <image:caption>Bookmark and copy passages with citations—revisit anytime or insert into LegalPad drafts.</image:caption>
    </image:image>
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      <image:title>Projects List - Casetext AI Legal Research - Highlighted Key Passages</image:title>
      <image:caption>Click to reveal secondary sources directly referenced in the source document.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/gridspace-sift</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1772302778599-G0CRDU7XQTIL5U2E7H62/Sift+-+Negative+Call+Play.png</image:loc>
      <image:title>Projects List - Gridspace Sift Live Analytics - Live Analytics Dashboard</image:title>
      <image:caption>Sift flags negative calls and trends in real time, allowing leadership to stay ahead of emerging issues. Listen to negative calls and resolve them while monitoring an overall site score and key metrics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771528522172-DU78TS40GXT7FT2SHL9A/Negative%2BCall%2BPlaying.png</image:loc>
      <image:title>Projects List - Gridspace Sift Live Analytics - Negative Live Call</image:title>
      <image:caption>Click to reveal transcript and audio, then access full call details. View Prototype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1772303017628-E3SG0TBKCE6ZQ9SLRIAH/Sift+-+Live+Call.png</image:loc>
      <image:title>Projects List - Gridspace Sift Live Analytics - Call Intercept</image:title>
      <image:caption>Listen in, message agents directly, and coach in real-time—turning critical moments into positive outcomes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1772298890784-BED5Z6FARLQ2YBN9BZWR/Sift+-+Change+Settings.png</image:loc>
      <image:title>Projects List - Gridspace Sift Live Analytics - Easy Configuration</image:title>
      <image:caption>Ships with smart defaults for immediate use—fully customizable whenever you need it. Add or remove metrics to customize the score weights based on selected KPIs. View Prototype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1772300811050-R16RG7CW2C3M3CTCKZU8/Sift+-+Graph+Detail.png</image:loc>
      <image:title>Projects List - Gridspace Sift Live Analytics - Deep Dive into Speech Metrics</image:title>
      <image:caption>Click into any metric to see the data and scrub through for more detail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1772299390638-YE13U99WH9VW4C48ZUAG/Sift+-+Trending+Topics.png</image:loc>
      <image:title>Projects List - Gridspace Sift Live Analytics - Surface Real-time Trends</image:title>
      <image:caption>Investigate trends and their related topics, letting managers investigate root causes and triage issues with more clarity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1772303121637-MNKPTPGEKEB2J9QN4UQ0/Sift+-+Trend+Detail+Live+Playing.png</image:loc>
      <image:title>Projects List - Gridspace Sift Live Analytics - Live Trend Details</image:title>
      <image:caption>Drill into any card to hear the conversations to understand what happened.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771472827622-X8224LY5HXLZ3NGYPQB1/Sift+-+Negative+Calls+-+Playing.png</image:loc>
      <image:title>Projects List - Gridspace Sift Live Analytics - Turn negatives into positives</image:title>
      <image:caption>Sift Live finds negative calls intelligently. Dive into calls to reveal summaries and emotion graphs to illustrate where and when the conversation turned negative.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/humblebundle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771480611034-SMG1HR2UT59U8JJ45EKA/HUMBLEHOME-COMP.png</image:loc>
      <image:title>Projects List - Humble Bundle Product Automation - Multi-Product Homepage</image:title>
      <image:caption>The homepage couldn't effectively showcase multiple concurrent bundles and store products. 'Humble Home': a mixed content grid that surfaces products and promotions together, giving customers everything to browse at once.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771480585911-KC9Q9JSYN75JS7JUBMY5/Bundle+Stamps.png</image:loc>
      <image:title>Projects List - Humble Bundle Product Automation - Bundle Stamp System</image:title>
      <image:caption>Custom stamps distinguished bundle types across product cards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771480606776-RH7JAW1TCMQC93Y7CDUL/Banner+Maps.png</image:loc>
      <image:title>Projects List - Humble Bundle Product Automation - One system for all audiences</image:title>
      <image:caption>I concepted and designed a flexible promotions system where pre-designed templates were automatically applied based on their contents, giving marketing teams the freedom to run unlimited experiments with no hand-holding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771480591132-D2KEB9C25S5OIGG9M97R/Form+2.png</image:loc>
      <image:title>Projects List - Humble Bundle Product Automation - A Marketer’s Playground</image:title>
      <image:caption>Any combination of colors, images, emojis, buttons, and content allows for maximum customization, with built-in controls and guard rails that preserve the template’s design integrity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771480610064-F8OK6STUI2X032HXSY1V/Preview.png</image:loc>
      <image:title>Projects List - Humble Bundle Product Automation - Promotion Preview &amp;amp; Embed Code</image:title>
      <image:caption>Try it</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771480612967-VDBKQTDK3PJUF9DF4S3Q/Scene%2BConstruction.png</image:loc>
      <image:title>Projects List - Humble Bundle Product Automation - Scene composite diagram</image:title>
      <image:caption>I created this composite to demonstrate animation approaches using layers and simple CSS transitions to ensure performance quality across browsers and devices. The custom character was created by Sara Gross, as we collaborated on the narrative together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771481313272-CCLVEV1E87XU0AUYTD7L/Screenshot+2026-02-18+at+10.07.27%E2%80%AFPM.png</image:loc>
      <image:title>Projects List - Humble Bundle Product Automation - Charitable contributions</image:title>
      <image:caption>A portion of all Bundle revenue was allocated to specific charities. This is the total amount to date.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771528846977-015HFQCP1A0LGLKWQWMT/Landing_GamesBundle%2Bcropped.webp</image:loc>
      <image:title>Projects List - Humble Bundle Product Automation - Previous Bundle Page</image:title>
      <image:caption>User research showed the existing design was limiting product discovery. Promotions were visually competing against products, and the site’s navigation was unconventional, confusing customers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/zillow-hotpads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771482370279-JPR8O5NCBAA47894YLUV/MapHDP.jpg</image:loc>
      <image:title>Projects List - Zillow - Hotpads - Property Listing Details</image:title>
      <image:caption>Simplified markers prioritize location over building type. Verified listings earn a red check—buyers value quality over quantity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771482374000-826ABECUPNC4T6XI5C8G/Streetview.jpg</image:loc>
      <image:title>Projects List - Zillow - Hotpads - Integrated Street View</image:title>
      <image:caption>See the apartment interior and explore the neighborhood at the same time—a first-time integration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771482372606-V8YLYHM3XFAXNN8278Y5/Sticky.jpg</image:loc>
      <image:title>Projects List - Zillow - Hotpads - Action Bar</image:title>
      <image:caption>A persistent action bar keeps your controls within reach while you scroll through listing details—organize and explore simultaneously.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771482368279-QSOOQDTH8EYAMFDEAP0W/cards.png</image:loc>
      <image:title>Projects List - Zillow - Hotpads - Property Listing Cards</image:title>
      <image:caption>Embeddable cards for partners and our blog allowed listings to exist outside the app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771494927312-0MTCOX76ZTMIXOQUBN0E/Mobile.webp</image:loc>
      <image:title>Projects List - Zillow - Hotpads - Optimized for Mobile Web and Native Devices</image:title>
      <image:caption>The foundation of the mobile web app carried over into the company's native Android and iOS apps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771525245416-DHW0DAQ0D9SSZ4EHZN4N/Old_HotPads.png</image:loc>
      <image:title>Projects List - Zillow - Hotpads - Previous homepage</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771525244777-GE77NCPEM59SXCFCD5H3/OldHDP.jpg</image:loc>
      <image:title>Projects List - Zillow - Hotpads - Previous Listing Details View</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771525247004-1R0J7N9K5GA6OW6QP2FZ/OldHDP2.jpg</image:loc>
      <image:title>Projects List - Zillow - Hotpads</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/design-priority-map</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784327042433-PCAV7OQNP23TWWPR41YE/Mobile%2B1.png</image:loc>
      <image:title>Projects List - Product Development Priority Map - Oh, and it's fully responsive for any surface</image:title>
      <image:caption>Decisions can happen anywhere, even on your couch between Netflix binges.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784325047255-J30VHU1V89L1TQKNN8YK/Mobile+2.png</image:loc>
      <image:title>Projects List - Product Development Priority Map - A selected node on mobile</image:title>
      <image:caption>Nothing fancy or novel, just tried-and-true mobile patterns. See the Live Build</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1782779402930-IK266XYU3SCRSCFTE57T/screencapture-prioritymap-bellwetherdesigns-io-2026-06-29-16_57_07.png</image:loc>
      <image:title>Projects List - Product Development Priority Map - How data can set direction</image:title>
      <image:caption>A plotter matrix can communicate what is worth building right now, especially when there is real data behind it. The opportunity that is the best positioned is offered as the suggestion. See the Live Build</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1782779525627-O7THR1R8F5RN0481TSCG/screencapture-prioritymap-bellwetherdesigns-io-2026-06-29-16_58_01.png</image:loc>
      <image:title>Projects List - Product Development Priority Map - Select a cluster, see the issues</image:title>
      <image:caption>Any cluster on the matrix is selectable and opens a side panel filtered showing issues specific to that cluster.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1782779736213-KIH0CRXNZSF3607Z46DA/screencapture-prioritymap-bellwetherdesigns-io-2026-06-29-16_59_06.png</image:loc>
      <image:title>Projects List - Product Development Priority Map - Search Across Categories</image:title>
      <image:caption>Filtering by keyword or brand name, lets you cross reference related issues across clusters to sharpen the read on next steps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1782780416153-BSWJFYENBD5ZWDLB10WH/Prioritize.png</image:loc>
      <image:title>Projects List - Product Development Priority Map - Prioritize items your team might have missed</image:title>
      <image:caption>Databases can be messy when customer advocates are fielding so much feedback, this tool lets you sift through anything that hasn’t be assigned to a cluster and add it to the matrix.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/murmur-brand-health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754492617-IWOTF50OIB4AZ31NAOS7/Start+Screen.png</image:loc>
      <image:title>Projects List - Brand Health Prototype</image:title>
      <image:caption>The start screen introduces Murmur and primes the user for their onboarding experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754548138-QVVFHG4C3AW2E5PXHEY4/SandBox+-+Picks.png</image:loc>
      <image:title>Projects List - Brand Health Prototype</image:title>
      <image:caption>Real comments, no risk. The system starts to learn how to reply authentically in your brand’s voice through a series of drafts they can accept, dismiss, or edit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754557399-KEMJJ0W9AC7644LBP0ZD/SandBox+-+Edit.png</image:loc>
      <image:title>Projects List - Brand Health Prototype</image:title>
      <image:caption>Sometimes a drafted reply is close but just need a slight change. The app allows for all drafted replies to be edited by the user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754565008-BAKZCOIOUHJW51G69DIF/SandBox+-+Nudge.png</image:loc>
      <image:title>Projects List - Brand Health Prototype</image:title>
      <image:caption>A gentle nudge and progress bar encourages the user to continue while always communicating where they are in the process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754629216-B3HJ4ZE0ELHC6Y5LM57R/Copilot+Handoff.png</image:loc>
      <image:title>Projects List - Brand Health Prototype</image:title>
      <image:caption>Once enough signal has been captured the app hands off to the phase where the user will approve the tuned AI drafts and send them out into various social media channels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754640442-INAO192Q15SLU2IPRB6X/Copilot.png</image:loc>
      <image:title>Projects List - Brand Health Prototype</image:title>
      <image:caption>Same core experience but a slight color shift signals to the user they are now sending out real replies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754671335-R0JIPN56QTTPDE1RSG7U/Voice+Captured.png</image:loc>
      <image:title>Projects List - Brand Health Prototype</image:title>
      <image:caption>After the user has approved enough of the AI drafts, a confirmation is presented that their onboarding is concluded.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754700621-V1GH8KS8SR4RZQI4QXIR/Notification.png</image:loc>
      <image:title>Projects List - Brand Health Prototype</image:title>
      <image:caption>Now the app is monitoring your brand channels across your various campaigns and will alert you if there is negative activity in one of your channels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754736048-Q7J8CZH51HN4WKP6HW0S/Summer+Drop.png</image:loc>
      <image:title>Projects List - Brand Health Prototype</image:title>
      <image:caption>Tapping a notification takes you to the campaign that needs the brand manager’s attention. Displayed across orbital rings where heat equates to gravity and size equates to comment volume, the channel that needs the most attention is centered.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754750185-AA5P8JKMZB5C4727VNFS/Summer+Drop+Menu.png</image:loc>
      <image:title>Projects List - Brand Health Prototype</image:title>
      <image:caption>Easily switch between campaigns to see if there are other issues.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754765852-R50Y8ULOWGB8BTSOY3YH/Summer+Drop+Action+Card.png</image:loc>
      <image:title>Projects List - Brand Health Prototype</image:title>
      <image:caption>Tapping on any cluster opens an action tray where they can glance at metrics and start to take immediate action.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754790021-3L95XFGXBWT3NGW2R0TW/Summer+Drop+Action+Send.png</image:loc>
      <image:title>Projects List - Brand Health Prototype</image:title>
      <image:caption>If a manager feels confident in their brand’s AI voice they have the option of sending them out all at once, but not without a warning state.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754800665-RI087XAMRTLJJJ3R7P5J/Summer+Drop+Instagram.png</image:loc>
      <image:title>Projects List - Brand Health Prototype</image:title>
      <image:caption>One a channel has cooled the manager is directed to the next warmest cluster in the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754814491-PJA5CMYUD9RJZBF8L2FL/Summer+Drop+All+Clear.png</image:loc>
      <image:title>Projects List - Brand Health Prototype</image:title>
      <image:caption>After an entire campaign is in good health, the app will load the next campaign that needs attention.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754822177-A8QY2R3YLVJR5F25PN4D/Fall+Collection.png</image:loc>
      <image:title>Projects List - Brand Health Prototype</image:title>
      <image:caption>New Campaign same structure. Tap into any channel to see their activity and take action.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754830730-OHMDYN4HTBH9ZJ1C0KBS/Healthy+Brand.png</image:loc>
      <image:title>Projects List - Brand Health Prototype</image:title>
      <image:caption>The big payoff moment is when all channels are calm, and the manager did this all while standing in line at the grocery store or out to lunch. See the Live Build</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/digital-dividend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1791142028838-ACQE7PXPZGIKZRRL1SCG/1.png</image:loc>
      <image:title>Projects List - Apollo + IBM - Digital Dividend - Thesis Page</image:title>
      <image:caption>The first read opens with the headline claim: a projected +25-50% in intrinsic value appreciation. An EBITDA line chart (AI case vs. consensus) and a box-and-whisker chart across all eight companies back it up. Contact me for the password to see the live build.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1791142029916-9Z8B3P4R8RSVGI3AFRVW/3.png</image:loc>
      <image:title>Projects List - Apollo + IBM - Digital Dividend - Blank Slate</image:title>
      <image:caption>The model explorer starts empty on purpose. Pick a company, set four dials, and the chart wakes up. Starting with nothing makes the reader the author.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1791142030160-VJN74ORUAA9C0AX3E3GG/4.png</image:loc>
      <image:title>Projects List - Apollo + IBM - Digital Dividend - Dial by Dial</image:title>
      <image:caption>Each assumption opens a short explainer with plain-language choices. Here, Manufacturer Leverage runs None, Some, or Significant. Complex finance becomes a three-way decision.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1791142031034-E3Z8DD23O06IV49L340Q/5.png</image:loc>
      <image:title>Projects List - Apollo + IBM - Digital Dividend - Interactable Live Models</image:title>
      <image:caption>A fast mover vs. a slow mover vs. the Bloomberg consensus baseline, with the gap between them shaded in. The scrubber reveals each year's numbers, and the readout shows today's stock price next to the projected value.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1791142031416-VZIM8OII3HIBR6Y72850/6.png</image:loc>
      <image:title>Projects List - Apollo + IBM - Digital Dividend - Save and Compare</image:title>
      <image:caption>Models can be saved into a drawer and stacked side by side, with EPS accretion and dollars saved each getting their own mini chart. It's meant for the "what if we did it this way instead?" conversation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1791142032745-I4XG6DNF42QP1DF7V1HM/8.png</image:loc>
      <image:title>Projects List - Apollo + IBM - Digital Dividend - Link Preview</image:title>
      <image:caption>Even the text message thread got designed. A shared link shows up as a branded card in Messages, so the tool looks right before anyone even opens it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1791142032237-ZPVU0W2ERIPOAA0SEW1C/7.png</image:loc>
      <image:title>Projects List - Apollo + IBM - Digital Dividend - Designed to Be Shared</image:title>
      <image:caption>Every saved model becomes a clean comparison page that works as a leave-behind. It has the branding, the numbers, and a path back to the white paper or a fresh set of models.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/design-system-poc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1792079662286-B25FZW998TL538ED9RLB/AI+Fluent+Design+System+Pipeline.png</image:loc>
      <image:title>Projects List - AI-Fluent Design System - How it Works</image:title>
      <image:caption>The full loop: a token change in Figma becomes a Git branch, a Storybook review, and a production deploy, with design-map.json translating between the two worlds. View the GitHub Repo</image:caption>
    </image:image>
  </url>
</urlset>

