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  <url>
    <loc>https://www.bellwetherdesigns.io/projects</loc>
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  <url>
    <loc>https://www.bellwetherdesigns.io/projects/casetext-legalpad</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519664808-THK9NKZJE9P70B5OCRYJ/LegalPad_0000_Post+_+Start+.jpg</image:loc>
      <image:title>Project List - Casetext LegalPad - A Zen Canvas</image:title>
      <image:caption>A beautiful, empty state that primes the author.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519665121-YXW4X92CGF5AF9RAFBHM/LegalPad_0001_Post+_+Start+_+Drawer.jpg</image:loc>
      <image:title>Project List - Casetext LegalPad - Smart Bookmarks</image:title>
      <image:caption>Get instant access to bookmarked cases and passages in the side panel, sorted by recency. Simple insight: most recent = most needed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519669315-PLJ3YEP1HT55BQ0L7SOC/LegalPad_0003_Post+_+PocketCase.jpg</image:loc>
      <image:title>Project List - Casetext LegalPad - Pocket Case</image:title>
      <image:caption>Load saved cases, highlight passages, and insert them into your draft. Search documents to spotlight exactly what is needed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519673168-SXLTVLD6TQMC89DC0RT7/LegalPad_0005_Post+_+Writing.jpg</image:loc>
      <image:title>Project List - Casetext LegalPad - Focus on the writing</image:title>
      <image:caption>When the panel is not needed, tuck it away until it is, letting you focus on your writing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519677372-S2J42X6VGM5E13M4I05W/LegalPad_0008_Post+_+Writing+_+Format.jpg</image:loc>
      <image:title>Project List - Casetext LegalPad - Delightful Editing</image:title>
      <image:caption>No menus to dive through, just highlight the text and a menu of editing options appears instantly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771524559523-I972B3TQJV88JP2HV65K/LegalPad_PostList.webp</image:loc>
      <image:title>Project List - Casetext LegalPad - Post Library</image:title>
      <image:caption>See your drafts and posts. Know who you’re collaborating with.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/gridspace-flow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519945704-F698Y8R1IJ4UYOOE6W8Z/Inlet+Panel+Closed.png</image:loc>
      <image:title>Project List - Gridspace Flow - Call Center Canvas</image:title>
      <image:caption>A clean, intuitive tool for building flexible contact centers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519937121-3RAFBBFL5ZL465QCW5CF/Add+Child+Node.png</image:loc>
      <image:title>Project List - Gridspace Flow - Build step-by-step</image:title>
      <image:caption>A library of available nodes was displayed for the user to set the next step in the call flow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519946328-BXDTSNW8LSC2E4O0SO0T/Inlet+Panel+Open.png</image:loc>
      <image:title>Project List - Gridspace Flow - Node properties</image:title>
      <image:caption>Configure and route any node. Visual cues flag required modules that must be defined to move forward.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519939272-A0PNEVS1IJ007Y5CSP3I/Agent+Details+-+Routing.png</image:loc>
      <image:title>Project List - Gridspace Flow - Routing &amp;amp; AI Agents</image:title>
      <image:caption>Users are able to set parameters for AI agents through routing, playbooks, and role-play coaching tabs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519939313-DQ74DD8DA6XABL0JAYVM/Agent+Details+-+Playbook.png</image:loc>
      <image:title>Project List - Gridspace Flow - Policy Playbooks</image:title>
      <image:caption>Import your playbooks—the instructions for handling requests—and refine them live in the product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519937001-HY822IA36XH6R9HI8FFJ/Agent+Details+-+Coaching.png</image:loc>
      <image:title>Project List - Gridspace Flow - Real-time coaching</image:title>
      <image:caption>Test in real-time. Correct errors. Train the model. Deploy hallucination-free.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519941185-XWOOO778CKA18GZVU4D6/Agent+Routing+-+Looping.png</image:loc>
      <image:title>Project List - Gridspace Flow - Designed for flexibility</image:title>
      <image:caption>Agents qualify and route. Callers get the right human every time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519944282-TB3SB0UNYQ7VH4Z7MKQE/Agent+Routing+-+Unsaved+prompt.png</image:loc>
      <image:title>Project List - Gridspace Flow - 1000 ft view</image:title>
      <image:caption>Zoom out to see the entire flow before diving back in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771519944865-XQVE6EDEC4KWVLUW78M9/Config+Panel.png</image:loc>
      <image:title>Project List - Gridspace Flow - Easy Configuration</image:title>
      <image:caption>Upload knowledge base documents and manage versions to rollback to stable builds anytime.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/mentors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521035661-2Q95U6QJ3QFFGTBBPELA/_MG_9244.jpg</image:loc>
      <image:title>Project List - Mentor &amp; Protégé Journal - Publication Cover Page</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521037328-6JCW9HA4VEURIS2O0FH2/_MG_9329.jpg</image:loc>
      <image:title>Project List - Mentor &amp; Protégé Journal - Inside Cover Details</image:title>
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      <image:title>Project List - Mentor &amp; Protégé Journal - Featured Story</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521339287-XHNOI5V7PBESW29V39RF/RMP_Title.png</image:loc>
      <image:title>Project List - Mentor &amp; Protégé Journal - New Branding Mark</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521071456-H6FM1Q4XSW6HJHLGTJQO/COVER+2.png</image:loc>
      <image:title>Project List - Mentor &amp; Protégé Journal - Cover Page</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521095316-OOYACDZLBW8PYXFME9EH/VISUAL+EXPORE.png</image:loc>
      <image:title>Project List - Mentor &amp; Protégé Journal - Explore articles and video content visually</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521094112-SI3XETV4FQH6OJRUMG4Z/VISUAL+EXPLORE+HOVER.png</image:loc>
      <image:title>Project List - Mentor &amp; Protégé Journal - Tap to peek</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Project List - Mentor &amp; Protégé Journal - Image Details</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521064435-KCW15W8CEI00YG29F1JE/ARTICLES.png</image:loc>
      <image:title>Project List - Mentor &amp; Protégé Journal - Article Gallery</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521063866-4YP8T8VD9UM5ZA6VZ9RP/ARTICLE.png</image:loc>
      <image:title>Project List - Mentor &amp; Protégé Journal - Article Reader</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521079915-JUHEQVIHVQJ9JHWGRHH9/THEMES.png</image:loc>
      <image:title>Project List - Mentor &amp; Protégé Journal - Video Portrait Themes</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521086615-OB5AG8ZVVGRB2KVZHMUI/VIDEO+PLAYER.png</image:loc>
      <image:title>Project List - Mentor &amp; Protégé Journal</image:title>
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  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/smart-contracts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771522223772-NZ597QH90DMWYXH0FQDS/Contract+-+Focus.png</image:loc>
      <image:title>Project List - Smart Contracts - A Personal Workspace</image:title>
      <image:caption>Your contracts and content appear in organized tabs, allowing you to pick up where you left off or start something new.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521955495-G75P4PRCQBH3TAEZSU2K/Compose+Deal+-+Uploading.png</image:loc>
      <image:title>Project List - Smart Contracts - Uploading documents for a new contract</image:title>
      <image:caption>Contracts aren't written from scratch, they're composed from multiple templates stitched together and then edited.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771522456705-ZNAUGMF72BV4DKXT4OGC/Compose+Deal+-+Select+Playbook.png</image:loc>
      <image:title>Project List - Smart Contracts - Contract Creation and Playbook Selection</image:title>
      <image:caption>Once a new contract is created, it’s refined by playbooks. We trained the LLM on domain-specific playbooks for analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521954356-9YKFR1M13LHKWXN8OMVA/Assessed+Risks+List+%2814%29.png</image:loc>
      <image:title>Project List - Smart Contracts - AI Assessed Risk Categories</image:title>
      <image:caption>Choose a playbook and summary type and get instant risk analysis by category.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521954930-11VP1MUNWBJCXN9OBDEX/Assessed+Risks+List+%2814%29+-+User+Context+Added.png</image:loc>
      <image:title>Project List - Smart Contracts - Identified language for analysis</image:title>
      <image:caption>Drill into any risk category to see flagged language and suggested edits—ready for attorney review.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521959161-IV2E46LPCALT6TBBZWXV/Generated+Redlines+%2814%29+Pg+2.png</image:loc>
      <image:title>Project List - Smart Contracts - AI Generated New Language</image:title>
      <image:caption>Review and accept as many recommendations as you want. The contract redlines automatically, accelerating the way attorneys work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521957715-FSTXSQ9ZL9KO9RKJZEEE/Favorites+-+Clause+-+Select.png</image:loc>
      <image:title>Project List - Smart Contracts - Contract Editing</image:title>
      <image:caption>Highlight language from saved segments and templates and insert into your draft.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771521956871-SXA6C6Q8M1ZG8R4NR2EV/Favorites+-+Clause+-+Inserted.png</image:loc>
      <image:title>Project List - Smart Contracts - Pasted Content</image:title>
      <image:caption>Paste anywhere—content inserts exactly where your cursor is.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/casetext-ai-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771617193144-39XP0PCD5BTH7358PVS0/ECD_0000_Start.jpg</image:loc>
      <image:title>Project List - Casetext Research - The AI assistant that has your back</image:title>
      <image:caption>Upload a brief, memorandum or any other document that contains legal text, and CARA analyzes it to generate a list of relevant cases that are not mentioned in the document. Take a rough draft of a brief you’ve written and see what other cases it finds — and you missed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771617370929-XNP42QQK9ZR3K0F7O8VB/0004_Filter+Side+Panel+Selected.jpg</image:loc>
      <image:title>Project List - Casetext Research - She does the heavy lifting while keeping you in the loop</image:title>
      <image:caption>CARA narrows the scope while still providing powerful searching and filtering tools to shortcut your research as you begin to strategize your position, knowing the weak spots in your opponent’s arguments– accelerating legal discovery and ensuring no stone is left unturned.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771617655984-DE36BOAXC912LK41LCNH/2%3A3_Results.jpg</image:loc>
      <image:title>Project List - Casetext Research - Find the needle in the haystack</image:title>
      <image:caption>After CARA finds relevant cases for you, the legal community helps you understand them better. Secondary sources, plus the sharpest legal minds, provide deeper analysis so you can draft winning arguments in LegalPad.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771466231499-QE2TVSA44Q4LOKC9WIVD/DocumentPage_Solo.jpg</image:loc>
      <image:title>Project List - Casetext Research - Machine Learning &amp;amp; Data Science</image:title>
      <image:caption>We designed ML-powered heat maps, summaries, and key passages to help attorneys absorb dense information faster - allowing them to use their time to analyze and interpret the law rather than waste it navigating slow and cumbersome legacy platforms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771466211922-YBEV09FAY4BJO53G9KZ4/DocumentOutlineDesktop.jpg</image:loc>
      <image:title>Project List - Casetext Research - Document Outline</image:title>
      <image:caption>Outline on hover—stay in context, never lose your spot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771466242236-7EAM2TOKXW9V3EWWLAV0/Loaded_InsightDesktop.jpg</image:loc>
      <image:title>Project List - Casetext Research - Peeks and Deep Links</image:title>
      <image:caption>Layers instead of tabs. Peek at sources, stay grounded in your research—no more disorientation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771466215833-3AF0CYJDH9W1SCPHZ5IC/DocumentPage_CopyCite.jpg</image:loc>
      <image:title>Project List - Casetext Research - Integrated Bookmarks</image:title>
      <image:caption>Bookmark and copy passages with citations—revisit anytime or insert into LegalPad drafts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771466241474-YE1WM5HUMKTLKSM9WDTH/KeyPassagesDesktop.jpg</image:loc>
      <image:title>Project List - Casetext Research - Highlighted Key Passages</image:title>
      <image:caption>Click to reveal secondary sources directly referenced in the source document.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/gridspace-sift</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1772302778599-G0CRDU7XQTIL5U2E7H62/Sift+-+Negative+Call+Play.png</image:loc>
      <image:title>Project List - Gridspace Sift - Live Analytics Dashboard</image:title>
      <image:caption>Sift flags negative calls and trends in real time, allowing leadership to stay ahead of emerging issues. Listen to negative calls and resolve them while monitoring an overall site score and key metrics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771528522172-DU78TS40GXT7FT2SHL9A/Negative%2BCall%2BPlaying.png</image:loc>
      <image:title>Project List - Gridspace Sift - Negative Live Call</image:title>
      <image:caption>Click to reveal transcript and audio, then access full call details. View Prototype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1772303017628-E3SG0TBKCE6ZQ9SLRIAH/Sift+-+Live+Call.png</image:loc>
      <image:title>Project List - Gridspace Sift - Call Intercept</image:title>
      <image:caption>Listen in, message agents directly, and coach in real-time—turning critical moments into positive outcomes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1772298890784-BED5Z6FARLQ2YBN9BZWR/Sift+-+Change+Settings.png</image:loc>
      <image:title>Project List - Gridspace Sift - Easy Configuration</image:title>
      <image:caption>Ships with smart defaults for immediate use—fully customizable whenever you need it. Add or remove metrics to customize the score weights based on selected KPIs. View Prototype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1772300811050-R16RG7CW2C3M3CTCKZU8/Sift+-+Graph+Detail.png</image:loc>
      <image:title>Project List - Gridspace Sift - Deep Dive into Speech Metrics</image:title>
      <image:caption>Click into any metric to see the data and scrub through for more detail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1772299390638-YE13U99WH9VW4C48ZUAG/Sift+-+Trending+Topics.png</image:loc>
      <image:title>Project List - Gridspace Sift - Surface Real-time Trends</image:title>
      <image:caption>Investigate trends and their related topics, letting managers investigate root causes and triage issues with more clarity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1772303121637-MNKPTPGEKEB2J9QN4UQ0/Sift+-+Trend+Detail+Live+Playing.png</image:loc>
      <image:title>Project List - Gridspace Sift - Live Trend Details</image:title>
      <image:caption>Drill into any card to hear the conversations to understand what happened.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771472827622-X8224LY5HXLZ3NGYPQB1/Sift+-+Negative+Calls+-+Playing.png</image:loc>
      <image:title>Project List - Gridspace Sift - Turn negatives into positives</image:title>
      <image:caption>Sift Live finds negative calls intelligently. Dive into calls to reveal summaries and emotion graphs to illustrate where and when the conversation turned negative.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/humblebundle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771480611034-SMG1HR2UT59U8JJ45EKA/HUMBLEHOME-COMP.png</image:loc>
      <image:title>Project List - Humble Bundle - Multi-Product Homepage</image:title>
      <image:caption>The homepage couldn't effectively showcase multiple concurrent bundles and store products. 'Humble Home': a mixed content grid that surfaces products and promotions together, giving customers everything to browse at once.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771480585911-KC9Q9JSYN75JS7JUBMY5/Bundle+Stamps.png</image:loc>
      <image:title>Project List - Humble Bundle - Bundle Stamp System</image:title>
      <image:caption>Custom stamps distinguished bundle types across product cards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771480606776-RH7JAW1TCMQC93Y7CDUL/Banner+Maps.png</image:loc>
      <image:title>Project List - Humble Bundle - One system for all audiences</image:title>
      <image:caption>I concepted and designed a flexible promotions system where pre-designed templates were automatically applied based on their contents, giving marketing teams the freedom to run unlimited experiments with no hand-holding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771480591132-D2KEB9C25S5OIGG9M97R/Form+2.png</image:loc>
      <image:title>Project List - Humble Bundle - A Marketer’s Playground</image:title>
      <image:caption>Any combination of colors, images, emojis, buttons, and content allows for maximum customization, with built-in controls and guard rails that preserve the template’s design integrity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771480610064-F8OK6STUI2X032HXSY1V/Preview.png</image:loc>
      <image:title>Project List - Humble Bundle - Promotion Preview &amp;amp; Embed Code</image:title>
      <image:caption>Try it</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771480612967-VDBKQTDK3PJUF9DF4S3Q/Scene%2BConstruction.png</image:loc>
      <image:title>Project List - Humble Bundle - Scene composite diagram</image:title>
      <image:caption>I created this composite to demonstrate animation approaches using layers and simple CSS transitions to ensure performance quality across browsers and devices. The custom character was created by Sara Gross, as we collaborated on the narrative together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771481313272-CCLVEV1E87XU0AUYTD7L/Screenshot+2026-02-18+at+10.07.27%E2%80%AFPM.png</image:loc>
      <image:title>Project List - Humble Bundle - Charitable contributions</image:title>
      <image:caption>A portion of all Bundle revenue was allocated to specific charities. This is the total amount to date.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771528846977-015HFQCP1A0LGLKWQWMT/Landing_GamesBundle%2Bcropped.webp</image:loc>
      <image:title>Project List - Humble Bundle - Previous Bundle Page</image:title>
      <image:caption>User research showed the existing design was limiting product discovery. Promotions were visually competing against products, and the site’s navigation was unconventional, confusing customers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/zillow-hotpads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771482370279-JPR8O5NCBAA47894YLUV/MapHDP.jpg</image:loc>
      <image:title>Project List - Zillow - Hotpads - Property Listing Details</image:title>
      <image:caption>Simplified markers prioritize location over building type. Verified listings earn a red check—buyers value quality over quantity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771482374000-826ABECUPNC4T6XI5C8G/Streetview.jpg</image:loc>
      <image:title>Project List - Zillow - Hotpads - Integrated Street View</image:title>
      <image:caption>See the apartment interior and explore the neighborhood at the same time—a first-time integration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771482372606-V8YLYHM3XFAXNN8278Y5/Sticky.jpg</image:loc>
      <image:title>Project List - Zillow - Hotpads - Action Bar</image:title>
      <image:caption>A persistent action bar keeps your controls within reach while you scroll through listing details—organize and explore simultaneously.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771482368279-QSOOQDTH8EYAMFDEAP0W/cards.png</image:loc>
      <image:title>Project List - Zillow - Hotpads - Property Listing Cards</image:title>
      <image:caption>Embeddable cards for partners and our blog allowed listings to exist outside the app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771494927312-0MTCOX76ZTMIXOQUBN0E/Mobile.webp</image:loc>
      <image:title>Project List - Zillow - Hotpads - Optimized for Mobile Web and Native Devices</image:title>
      <image:caption>The foundation of the mobile web app carried over into the company's native Android and iOS apps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771525245416-DHW0DAQ0D9SSZ4EHZN4N/Old_HotPads.png</image:loc>
      <image:title>Project List - Zillow - Hotpads - Previous homepage</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771525244777-GE77NCPEM59SXCFCD5H3/OldHDP.jpg</image:loc>
      <image:title>Project List - Zillow - Hotpads - Previous Listing Details View</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1771525247004-1R0J7N9K5GA6OW6QP2FZ/OldHDP2.jpg</image:loc>
      <image:title>Project List - Zillow - Hotpads</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/design-priority-map</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784327042433-PCAV7OQNP23TWWPR41YE/Mobile%2B1.png</image:loc>
      <image:title>Project List - Design Priority Map - Oh, and it's fully responsive for any surface</image:title>
      <image:caption>Decisions can happen anywhere, even on your couch between Netflix binges.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784325047255-J30VHU1V89L1TQKNN8YK/Mobile+2.png</image:loc>
      <image:title>Project List - Design Priority Map - A selected node on mobile</image:title>
      <image:caption>Nothing fancy or novel, just tried-and-true mobile patterns. See the Live Build</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1782779402930-IK266XYU3SCRSCFTE57T/screencapture-prioritymap-bellwetherdesigns-io-2026-06-29-16_57_07.png</image:loc>
      <image:title>Project List - Design Priority Map - How data can set direction</image:title>
      <image:caption>A plotter matrix can communicate what is worth building right now, especially when there is real data behind it. The opportunity that is the best positioned is offered as the suggestion. See the Live Build</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1782779525627-O7THR1R8F5RN0481TSCG/screencapture-prioritymap-bellwetherdesigns-io-2026-06-29-16_58_01.png</image:loc>
      <image:title>Project List - Design Priority Map - Select a cluster, see the issues</image:title>
      <image:caption>Any cluster on the matrix is selectable and opens a side panel filtered showing issues specific to that cluster.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1782779736213-KIH0CRXNZSF3607Z46DA/screencapture-prioritymap-bellwetherdesigns-io-2026-06-29-16_59_06.png</image:loc>
      <image:title>Project List - Design Priority Map - Search Across Categories</image:title>
      <image:caption>Filtering by keyword or brand name, lets you cross reference related issues across clusters to sharpen the read on next steps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1782780416153-BSWJFYENBD5ZWDLB10WH/Prioritize.png</image:loc>
      <image:title>Project List - Design Priority Map - Prioritize items your team might have missed</image:title>
      <image:caption>Databases can be messy when customer advocates are fielding so much feedback, this tool lets you sift through anything that hasn’t be assigned to a cluster and add it to the matrix.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/projects/murmur-brand-health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754492617-IWOTF50OIB4AZ31NAOS7/Start+Screen.png</image:loc>
      <image:title>Project List - Murmur Brand Health</image:title>
      <image:caption>The start screen introduces Murmur and primes the user for their onboarding experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754548138-QVVFHG4C3AW2E5PXHEY4/SandBox+-+Picks.png</image:loc>
      <image:title>Project List - Murmur Brand Health</image:title>
      <image:caption>Real comments, no risk. The system starts to learn how to reply authentically in your brand’s voice through a series of drafts they can accept, dismiss, or edit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754557399-KEMJJ0W9AC7644LBP0ZD/SandBox+-+Edit.png</image:loc>
      <image:title>Project List - Murmur Brand Health</image:title>
      <image:caption>Sometimes a drafted reply is close but just need a slight change. The app allows for all drafted replies to be edited by the user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754565008-BAKZCOIOUHJW51G69DIF/SandBox+-+Nudge.png</image:loc>
      <image:title>Project List - Murmur Brand Health</image:title>
      <image:caption>A gentle nudge and progress bar encourages the user to continue while always communicating where they are in the process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754629216-B3HJ4ZE0ELHC6Y5LM57R/Copilot+Handoff.png</image:loc>
      <image:title>Project List - Murmur Brand Health</image:title>
      <image:caption>Once enough signal has been captured the app hands off to the phase where the user will approve the tuned AI drafts and send them out into various social media channels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754640442-INAO192Q15SLU2IPRB6X/Copilot.png</image:loc>
      <image:title>Project List - Murmur Brand Health</image:title>
      <image:caption>Same core experience but a slight color shift signals to the user they are now sending out real replies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754671335-R0JIPN56QTTPDE1RSG7U/Voice+Captured.png</image:loc>
      <image:title>Project List - Murmur Brand Health</image:title>
      <image:caption>After the user has approved enough of the AI drafts, a confirmation is presented that their onboarding is concluded.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754700621-V1GH8KS8SR4RZQI4QXIR/Notification.png</image:loc>
      <image:title>Project List - Murmur Brand Health</image:title>
      <image:caption>Now the app is monitoring your brand channels across your various campaigns and will alert you if there is negative activity in one of your channels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754736048-Q7J8CZH51HN4WKP6HW0S/Summer+Drop.png</image:loc>
      <image:title>Project List - Murmur Brand Health</image:title>
      <image:caption>Tapping a notification takes you to the campaign that needs the brand manager’s attention. Displayed across orbital rings where heat equates to gravity and size equates to comment volume, the channel that needs the most attention is centered.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754750185-AA5P8JKMZB5C4727VNFS/Summer+Drop+Menu.png</image:loc>
      <image:title>Project List - Murmur Brand Health</image:title>
      <image:caption>Easily switch between campaigns to see if there are other issues.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754765852-R50Y8ULOWGB8BTSOY3YH/Summer+Drop+Action+Card.png</image:loc>
      <image:title>Project List - Murmur Brand Health</image:title>
      <image:caption>Tapping on any cluster opens an action tray where they can glance at metrics and start to take immediate action.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754790021-3L95XFGXBWT3NGW2R0TW/Summer+Drop+Action+Send.png</image:loc>
      <image:title>Project List - Murmur Brand Health</image:title>
      <image:caption>If a manager feels confident in their brand’s AI voice they have the option of sending them out all at once, but not without a warning state.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754800665-RI087XAMRTLJJJ3R7P5J/Summer+Drop+Instagram.png</image:loc>
      <image:title>Project List - Murmur Brand Health</image:title>
      <image:caption>One a channel has cooled the manager is directed to the next warmest cluster in the campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754814491-PJA5CMYUD9RJZBF8L2FL/Summer+Drop+All+Clear.png</image:loc>
      <image:title>Project List - Murmur Brand Health</image:title>
      <image:caption>After an entire campaign is in good health, the app will load the next campaign that needs attention.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754822177-A8QY2R3YLVJR5F25PN4D/Fall+Collection.png</image:loc>
      <image:title>Project List - Murmur Brand Health</image:title>
      <image:caption>New Campaign same structure. Tap into any channel to see their activity and take action.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1784754830730-OHMDYN4HTBH9ZJ1C0KBS/Healthy+Brand.png</image:loc>
      <image:title>Project List - Murmur Brand Health</image:title>
      <image:caption>The big payoff moment is when all channels are calm, and the manager did this all while standing in line at the grocery store or out to lunch. See the Live Build</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/portfolio-1-1-1-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-28</lastmod>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/portfolio-1-1-1-1/project-four-l3zw3-dk9py-xcmem-llk7k-y7dbp-gy66a-788ck</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756827557054-AWT8V5FF8YV0LCR6I9MT/imgg-demo-ENjOSIkh.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1756827557059-2DBZQW1GDD1P0O674CQG/imgg-demo-EzhmSujY.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.bellwetherdesigns.io/portfolio-1-1-1-1/project-three-sng7y-jkgxx-kmlk5-rslaw-3c4fp-yrcz9-wdhjf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1780932028.195412-GIRPQEJAAZBKCYZAHFPE/imgg-gg3p-BC-DQ-C-103a576c.png</image:loc>
      <image:title>Portfolio - The Brightline Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1780932030.685838-SLXBQQVGXKZYBIVNUVEX/imgg-gg3p-BC-DQ-P-81be402d.png</image:loc>
      <image:title>Portfolio - The Brightline Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1780932029.378921-GDJFELKIDQUOXQMJJVCI/imgg-gg3p-BC-DQ--F-a95074ad.png</image:loc>
      <image:title>Portfolio - The Brightline Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1780932029.340332-WMLTCREVCKKQGURGWAXQ/imgg-gg3p-BC-DQ-I-0c883b0f.png</image:loc>
      <image:title>Portfolio - The Brightline Project</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - The Brightline Project</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1780932028.977881-JGASSJHUGIEHHHSFWLVI/imgg-gg3p-BC-DQ-Y-67c07a7d.png</image:loc>
      <image:title>Portfolio - The Brightline Project</image:title>
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  <url>
    <loc>https://www.bellwetherdesigns.io/portfolio-1-1-1-1/project-two-ky966-n329z-nnx53-feazs-s32gp-b59d5-ghjg9</loc>
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    <lastmod>2025-09-02</lastmod>
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      <image:title>Portfolio - The Echo Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1780932030.381361-NYNBAINOGKLAPVPRCSAS/imgg-gg3p-BC-DQ--F-35604627.png</image:loc>
      <image:title>Portfolio - The Echo Project</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1780932028.215999-DUVUBXOPMLTZCOXMFALR/imgg-gg3p-BC-DQ-C-43548765.png</image:loc>
      <image:title>Portfolio - The Echo Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1780932029.803166-ZTIGSZXMCPYEKEDZCRDA/imgg-gg3p-BC-DQ-I-7844fc6c.png</image:loc>
      <image:title>Portfolio - The Echo Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1780932028.333953-JQFZDUCMVCJWQSMDFWPZ/imgg-gg3p-BC-DQ-G-2d0ddc25.png</image:loc>
      <image:title>Portfolio - The Echo Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1780932030.072124-OPHQBNUZPBORZGVINRPC/imgg-gg3p-BC-DQ-Z-ecd7012d.png</image:loc>
      <image:title>Portfolio - The Echo Project</image:title>
    </image:image>
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  <url>
    <loc>https://www.bellwetherdesigns.io/portfolio-1-1-1-1/project-one-f5w4d-z9nem-s3jda-eyssk-73f62-tmxz9-759wg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1780932029.931452-DWUDNZVUDJFFOQUHLBYZ/imgg-gg3p-BC-DQ-I-c1662895.png</image:loc>
      <image:title>Portfolio - The Atlas Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1780932029.091904-EBKCVKXXZGYNWTJFCVPF/imgg-gg3p-BC-DQ-Q-aa00bc79.png</image:loc>
      <image:title>Portfolio - The Atlas Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1780932031.052561-SFJYJKKNRWUTTIFSSKOE/imgg-gg3p-BC-DQ-R-ae66d682.png</image:loc>
      <image:title>Portfolio - The Atlas Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1780932030.303404-QPFIZRKBDZAJIVKNZMTN/imgg-gg3p-BC-DQ--C-21895d6f.png</image:loc>
      <image:title>Portfolio - The Atlas Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1780932029.724895-QAAQRNAZPBTBBBIWVYJH/imgg-gg3p-BC-DQ--F-181f085a.png</image:loc>
      <image:title>Portfolio - The Atlas Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6995756aaa4dd133a24e11a6/1780932030.591004-VRNHNFGCMWFQANUGOICS/imgg-gg3p-BC-DRJ-83c104a6.png</image:loc>
      <image:title>Portfolio - The Atlas Project</image:title>
    </image:image>
  </url>
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