The start screen introduces Murmur and primes the user for their onboarding experience.

Real comments, no risk. The system starts to learn how to reply authentically in your brand’s voice through a series of drafts they can accept, dismiss, or edit.

Sometimes a drafted reply is close but just need a slight change. The app allows for all drafted replies to be edited by the user.

A gentle nudge and progress bar encourages the user to continue while always communicating where they are in the process.

Same core experience but a slight color shift signals to the user they are now sending out real replies.

After the user has approved enough of the AI drafts, a confirmation is presented that their onboarding is concluded.

Now the app is monitoring your brand channels across your various campaigns and will alert you if there is negative activity in one of your channels.

Tapping a notification takes you to the campaign that needs the brand manager’s attention. Displayed across orbital rings where heat equates to gravity and size equates to comment volume, the channel that needs the most attention is centered.

Easily switch between campaigns to see if there are other issues.

Tapping on any cluster opens an action tray where they can glance at metrics and start to take immediate action.

If a manager feels confident in their brand’s AI voice they have the option of sending them out all at once, but not without a warning state.