Design Leadership that Ships.
Multiple industries and 2 acquisitions. I've seen how teams burn quarters prioritizing, while I collaboratively build prototypes in days that companies can test and customers can feel. I’m now shaping how AI helps build and designers direct.
featured work
Apollo + IBM Digital Dividend
What if a CFO could run a flight simulator for AI strategy? Pick a company, turn four dials, and watch the payoff take shape through 2036, all on the surface of your choice — web or mobile.
AI design Agents, DATA VISUALIZATION, FINANCIAL MODELING, MEDTECH, DESIGN + ENGINEERINGWhat I Did
Forward Deployed Designer - New York, NY
Turned Apollo's financial model and IBM's operational data into a story a CFO could explore in minutes instead of decoding it from a spreadsheet.
Designed and built the whole product, from the editorial cover to the interactive model explorer to the shareable comparison pages, and shipped it to production. Contact me for the password.
Partnered with Apollo's strategy and analytics leads, shaping the experience through feedback rounds while the underlying data kept evolving.
Casetext AI Legal Research
Current tools were outdated, difficult to use, and expensive, but still dominated the industry because the legal community trusted them. We saw an opportunity to leverage good design, the latest in machine learning, and emerging AI models to capture a massive market.
0-1 platform, $650M acquisition, legal tech, b2b/b2c saas, ai/mlWhat I Did
Founding Director of Design - Palo Alto, CA
Established Casetext's reputation for being the "beautifully designed" alternative to legacy legal research products.
CARA won industry recognition as an innovative legal AI tool.
Designed the product ecosystem that paired machine learning with expertise from the legal community through LegalPad, a writing platform for attorneys.
My work contributed to the product foundation that Thomson Reuters acquired in August 2023.
Murmur Brand Health
When you integrate AI into mobile devices and apps, you gain freedom and agency. In today’s world, no one wants to hunt for insights and generate reports from dashboards. They want the data to be delivered wherever they are, in context, and ready to act on. I built a brand health prototype that demonstrates what this could look like for the world’s top brands.
Proof of Concept, user research, Agentic Design, Brand Health, Mobile platformWhat I Did
Personal Project - Los Angeles, CA
Interviewed brand and social media managers on what their ideal experience would be vs their biggest pain points.
Created custom design agents; trained on industry best practices and my professional experience, which led to building a fully functional prototype in weeks, not months.
Using a combination of the latest AI tools, specifically Figma and Claude Code, I sketched out and built an app experience that captures a brand’s voice using real comments and alerts managers when they are needed to get ahead and resolve issues.
Humble Bundle Product Automation
Humble Bundle had a loyal, passionate user base and a unique business model. But the product experience hadn't kept pace with the company's growth. The homepage couldn't effectively showcase multiple concurrent bundles and store products. The challenge was threefold: redesign the product, build the tools to scale content operations, and transform the team's capabilities, all simultaneously.
product audit, full redesign, e-commerce, team building, process automation, branding, ign acquisitionWhat I Did
First Director of Design - San Francisco, CA
Mapped the full product experience and identified the highest-leverage opportunities for improvements across Bundle and Monthly subscription products.
Shipped a new homepage, navigation system, and content template engine.
Enabled concurrent marketing promotions: a capability that directly supported revenue growth and contributed to the company’s acquisition by IGN in 2017.
Transitioned production artists into product designers, mentoring new skills and confidence while changing how design functioned within the company.
Product Development Priority Matrix
Most companies develop roadmaps without ever tapping into their most valuable resource: the voice of the customer. They read the competitive landscape, get frozen and ignore what their users are actually willing to pay for. I developed a tool that ingested customer feedback and feature requests, clustered them using an AI algorithm and plotted them on a matrix to help the team see which projects provided the most value.
Internal tool, team alignment, AI Clustering, Live customer feedbackWhat I Did
Consultant / Forward Deployed Designer - Hybrid, CA-based
Witnessed firsthand the dysfunction between what customers want and what companies decide to do.
Collaborated with product, sales, and customer success to make sure their feedback wasn’t drowning in leadership’s misalignment.
Designed an internal tool that surfaced customer data to help reduce churn and orient the team on where to focus for company success.
Gridspace Live Analytics
Leadership needed a way to stay ahead of a fire instead of blindly watching it spread. Sift flags negative calls in real-time and identifies emerging trends, keeping teams ahead of developing issues, surfacing timely data that matters when making decisions.
0-1 platform, AI Agents, Enterprise, design system, cloud based call centersWhat I Did
Principal Product Designer - San Francisco, CA
Conducted on-site user research at active call centers, building detailed personas that grounded every design decision.
Improved site performance metrics and reduced employee churn through better agent training.
Designed the foundation for Gridspace's Flow, a new way to deploy contact centers with AI agents in the cloud.
Want to see more?
I bring a multi-disciplinary background, skillfully blending craftsmanship and the latest technologies to create innovative products and solutions at scale.