Learn fast.
Ship Faster.
4 industries and 2 acquisitions. I've seen how teams burn quarters prioritizing, while I build prototypes in days you can test and feel. I’m now shaping how AI builds, but designers direct. I’ve designed AI products since 2013; one sold for $650M.
COMPANY ROSTER
CASETEXT / THOMSON REUTERS
ZILLOW / HOTPADS
WENNER MEDIA
GUAVA
HUMBLE BUNDLE / IGN
VSA PARTNERS
FONTAINEBLEAU
IBM
ROLEX
TIME INC.
HILTON HOTELS
APOLLO
NEPTUNE
CASETEXT / THOMSON REUTERS ZILLOW / HOTPADS WENNER MEDIA GUAVA HUMBLE BUNDLE / IGN VSA PARTNERS FONTAINEBLEAU IBM ROLEX TIME INC. HILTON HOTELS APOLLO NEPTUNE
featured work
Murmur Brand Health - 2026
When you integrate AI into mobile devices and apps, you gain freedom and agency. In today’s world, no one wants to be tethered to their desk hunting for insights and generating reports from dashboards. They want the data to come to them, in context and ready to act on. I built a brand health prototype that demonstrates what this could look like for the world’s top brands.
Proof of Concept, user research, Agentic Design, Brand Health, Mobile platformWhat I Did
Personal Project - Los Angeles, CA
Interviewed brand and social media managers on what their ideal experience would be vs their biggest pain points.
Created custom design agents; trained on industry best practices and my professional experience, which led to building a fully functional prototype in weeks, not months.
Using a combination of the latest AI tools, specifically Figma and Claude Code, I sketched out and built an app experience that captures a brand’s voice using real comments and alerts managers when they are needed to get ahead and resolve issues.
Product Development Priority Matrix - 2026
Most companies develop roadmaps without ever tapping into their most valuable resource: the voice of the customer. They read the competitive landscape, get frozen and ignore what their users are actually willing to pay for. I developed a tool that ingested customer feedback and feature requests, clustered them using an AI algorithm and plotted them on a matrix to help the team see which projects provided the most value.
Internal tool, team alignment, AI Clustering, Live customer feedbackWhat I Did
Consultant / Forward Deployed Designer - Hybrid, CA-based
Witnessed firsthand the dysfunction between what customers want and what companies decide to do.
Collaborated with product, sales, and customer success to make sure their feedback wasn’t drowning in leadership’s misalignment.
Designed an internal tool that surfaced customer data to help reduce churn and orient the team on where to focus for company success.
Casetext AI Legal Research - 2017
Current tools were outdated, difficult to use, and expensive, but still dominated the industry because the legal community trusted them. We saw an opportunity to leverage good design, the latest in machine learning, and emerging AI models to capture a massive market.
0-1 platform, $650M acquisition, legal tech, b2b/b2c saas, ai/mlWhat I Did
Founding Director of Design - Palo Alto, CA
Established Casetext's reputation for being the "beautifully designed" alternative to legacy legal research products.
CARA won industry recognition as an innovative legal AI tool.
Designed the product ecosystem that paired machine learning with expertise from the legal community through LegalPad, a writing platform for attorneys.
My work contributed to the product foundation that Thomson Reuters acquired for $650 million in August 2023.
Humble Bundle Product Automation - 2019
Humble Bundle had a loyal, passionate user base and a unique business model. But the product experience hadn't kept pace with the company's growth. The homepage couldn't effectively showcase multiple concurrent bundles and store products. The challenge was threefold: redesign the product, build the tools to scale content operations, and transform the team's capabilities, all simultaneously.
product audit, full redesign, e-commerce, team building, process automation, branding, ign acquisitionWhat I Did
First Director of Design - San Francisco, CA
Mapped the full product experience and identified the highest-leverage opportunities for improvements across Bundle and Monthly subscription products.
Shipped a new homepage, navigation system, and content template engine.
Enabled concurrent marketing promotions: a capability that directly supported revenue growth and contributed to the company’s acquisition by IGN in 2017.
Transitioned production artists into product designers, mentoring new skills and confidence while changing how design functioned within the company.
Smart Contract Review - 2025
In a world full of risk, what if you had a wizard within a widget? Analyze contracts, expose weak spots, and refine suggestions through prompts, all without leaving Microsoft Word.
AI, word plugin, contracts, risk assessment, asynchronous work, remote global teamWhat I Did
Principal Product Designer (Contract) - San Francisco, CA
Sold clients on the vision that got leadership and engineering aligned to execute.
Worked directly with General Counsels from the world’s biggest companies to understand how to apply AI to their internal legal teams.
Led design asynchronously, collaborating with a globally distributed team.
Gridspace Live Analytics - 2024
Leadership needed a way to stay ahead of a fire instead of blindly watching it spread. Sift flags negative calls in real-time and identifies emerging trends, keeping teams ahead of developing issues, surfacing timely data that matters when making decisions.
0-1 platform, AI Agents, Enterprise, design system, cloud based call centersWhat I Did
Principal Product Designer - San Francisco, CA
Conducted on-site user research at active call centers, building detailed personas that grounded every design decision.
Improved site performance metrics and reduced employee churn through better agent training.
Designed the foundation for Gridspace's Flow, a new way to deploy contact centers with AI agents on the cloud.
Want to see more?
I bring a multi-disciplinary background, skillfully blending craftsmanship and the latest technologies to create innovative products and solutions at scale.