Design Leadership that Ships.
Design leader in LLM, voice AI, and multi-surface SaaS platforms across multiple industries and 2 acquisitions. I've seen how teams burn quarters planning, while I collaboratively build production-grade prototypes in days that companies can test and customers can feel. I’m now shaping how AI helps build and designers direct.
featured work
Apollo + IBM Digital Dividend
What if a CFO could run a flight simulator for AI strategy? Pick a company, turn four dials, and watch the payoff take shape through 2036, all on the surface of your choice — web or mobile.
AI design Agents, DATA VISUALIZATION, FINANCIAL MODELING, MEDTECH, DESIGN + ENGINEERINGWhat I Did
Forward Deployed Designer - New York, NY
Turned Apollo's financial model and IBM's operational data into a story a CFO could explore in minutes instead of decoding it from a spreadsheet.
Designed and built the whole product, from the editorial cover to the interactive model explorer to the shareable comparison pages, and shipped it to production. Contact me for the password.
Partnered with Apollo's strategy and analytics leads, shaping the experience through feedback rounds while the underlying data kept evolving.
Brand Health Prototype
When you integrate AI into mobile devices and apps, you gain freedom and agency. In today’s world, no one wants to hunt for insights and generate reports from dashboards. They want the data to be delivered wherever they are, in context, and ready to act on. I built a brand health prototype that demonstrates what this could look like for the world’s top brands.
Proof of Concept, user research, Agentic Design, Brand Health, Mobile platformWhat I Did
Proof of Concept Prototype - Hybrid: Los Angeles, CA - Boulder, CO
Interviewed brand and social media managers about their ideal experience vs. their biggest pain points.
Created custom design agents; trained on industry best practices and my professional experience, which led to building a fully functional prototype in weeks, not months.
Using a combination of the latest AI tools, specifically Figma and Claude Code, I sketched out and built an app experience that captures a brand’s voice using real comments and alerts managers when they are needed to get ahead and resolve issues.
Casetext AI Legal Research
Current tools were outdated, difficult to use, and expensive, but still dominated the industry because the legal community trusted them. We saw an opportunity to leverage good design, the latest in machine learning, and emerging AI models to capture a massive market.
0-1 platform, $650M acquisition, legal tech, b2b/b2c saas, ai/mlWhat I Did
Founding Director of Design - Palo Alto, CA
Established Casetext's reputation for being the "beautifully designed" alternative to legacy legal research products: Westlaw and LexisNexis.
CARA won industry recognition as an innovative legal AI tool.
Designed the product ecosystem that paired machine learning with expertise from the legal community through LegalPad, a writing platform for attorneys, accelerating legal research productivity by 2.1x vs. legacy incumbents and shortening key document access to under 5 minutes, avoiding costly mistakes for their clients.
My work contributed to the product foundation that Thomson Reuters acquired in August 2023.
AI Fluent Design System Pipeline
What if your design system kept its own log? Every token change in Figma becomes a branch, a review, and a commit, so Figma and code stay matched without a handoff meeting.
DESIGN SYSTEMS, GIT, FIGMA MCP, CLAUDE CODE, STORYBOOK, Figma Design VariablesWhat I Did
Design System Architect - Los Angeles, CA
Designed and built a workflow where Git is the sync layer, so every Figma change shows up as a reviewable branch with clear diffs instead of a Slack message.
Created a translation file, versioned in the repo, that maps Figma variable IDs to CSS properties and Tailwind keys, so Claude can find drift and sync it with one command.
Set up review gates for each role: designers own the source of truth, product checks changes in Storybook, and engineers approve the pull request before anything merges.
Added a live demo page that rebuilds on every merge to main and keeps its version history, so any update can be rolled back in a click.
Humble Bundle Product Automation
Humble Bundle had a loyal, passionate user base and a unique business model. But the product experience hadn't kept pace with the company's growth. The homepage couldn't effectively showcase multiple concurrent bundles and store products. The challenge was threefold: redesign the product, build the tools to scale content operations, and transform the team's capabilities, all simultaneously.
product audit, full redesign, e-commerce, team building, process automation, branding, ign acquisitionWhat I Did
First Director of Design - San Francisco, CA
Mapped the full product experience and identified the highest-leverage opportunities for improvements across Bundle and Monthly subscription products.
Shipped a new homepage, navigation system, and content template engine leading to a 9.3% increase in average order value, a 17.3% increase in engagement with featured bundles, and a 22.9% increase in charitable contributions year over year. Humble Bundle has raised over $274 million for charities.
Enabled concurrent marketing promotions: a capability that directly supported revenue growth and contributed to the company’s acquisition by IGN in 2017.
Transitioned 4 production artists into product designers, mentoring new skills and confidence while changing how design functioned within the company.
Gridspace Live Analytics
Leadership needed a way to stay ahead of a fire instead of blindly watching it spread. Sift flags negative calls in real time and identifies emerging trends, keeping teams ahead of developing issues and surfacing timely data that matters when making decisions.
0-1 platform, AI Agents, Enterprise, design system, cloud based call centersWhat I Did
Principal Product Designer - San Francisco, CA
Conducted on-site user research at active call centers, building detailed personas that grounded every design decision.
Improved site performance, leading to a 21.8% reduction in average handle time and a 9.4% decrease in annualized attrition through better agent training.
Designed the foundation for Gridspace's Flow, a new way to deploy contact centers with AI agents in the cloud.
Want to see more?
I bring a multi-disciplinary background, skillfully blending craftsmanship and the latest technologies to create innovative products and solutions at scale.