Product Development Priority Matrix - 2026

What do you do when your team can’t align on what to Build next? You look at Customer data.

Most companies develop roadmaps without ever tapping into their most valuable resource: the voice of the customer. They read the competitive landscape, get frozen and ignore what their users are actually willing to pay for. I developed a tool that ingested customer feedback and feature requests, clustered them using an AI algorithm and plotted them on a matrix to help the team see which projects provided the most value.

Oh, and it's fully responsive for any surface

Decisions can happen anywhere, even on your couch between Netflix binges.

A selected node on mobile

Nothing fancy or novel, just tried-and-true mobile patterns.

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How data can set direction

A plotter matrix can communicate what is worth building right now, especially when there is real data behind it. The opportunity that is the best positioned is offered as the suggestion.

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Select a cluster, see the issues

Any cluster on the matrix is selectable and opens a side panel filtered showing issues specific to that cluster.

Search Across Categories

Filtering by keyword or brand name, lets you cross reference related issues across clusters to sharpen the read on next steps.

Prioritize items your team might have missed

Databases can be messy when customer advocates are fielding so much feedback, this tool lets you sift through anything that hasn’t be assigned to a cluster and add it to the matrix.